How does such a large organisation manage their strategic and tactical marketing campaigns across large numbers of affiliate franchisees? Ensuring consistency across every digital medium and guaranteeing compliance within all co-branded print, radio and eDM content.
The answer is an intelligent digital marketing platform that manages the end-to-end lifecycle and guarantees the automated authoring and publishing of accurate / compliant campaigns.
Working closely with IAG & NRMA Corporate Interactive’s business software development team designed a new solution that helps facilitate their marketing workflow. It allows franchisees to order configurable marketing material which merges in their profile details across all mediums.
Administrators have full control of all the marketing campaign templates on offer. Users choose a template which they can customise and start the ordering process.