Corporate Interactive showed its superb software development capabilities recently, with a fully responsive website for Sports Masters Athletics International. SMAI is a supplier of over 2000 top martial arts and other fitness products, that are shipped to businesses and clubs across the globe.
At Corporate Interactive, we’ve never backed down from a challenge. The massive SMAI project wasn’t without a lot of effort, its proved to be our biggest commercial success with a business-to-business site.
Starting out, we knew that SMAI was never going to be your standard e-commerce site. Firstly, it can only be accessed by registered account users. Moreover, it runs a fairly complex checkout system for the account users, which determines how a product can be delivered to fitness organizations in Australia, Asia and the rest of the world.
At Corporate Interactive, we make it our aim to turn the complex into the seamless. Since 2001, we’ve been delivering software solutions and strategies, creating real and measurable results, for our clients. Our first call of action was to gain insights into SMAI’s needs:
- Fully responsive design across all pages—from desktop, to tablets and mobile.
- Strategies to counteract a high bounce rate, as over 50% of browsers were navigating away from the site after a single hit.
- Cost-effective solution to make e-commerce available (and viable) across tablet and mobile platforms.
At Corporate Interactive, we find the right tools—or we create it from the ground up. Because the SMAI site was so complex with multiple components to make responsive—especially on a tablet—we used a modified version of Bootstrap, the powerful and agile front-end framework.
A large part of SMAI’s success lies in the development of new products and partnerships with fitness organisations across the world. Corporate Interactive understood that their online performance had to match the pace of this growth—or it would be left behind in the business-to-business space.
At Corporate Interactive, we have the creativity and skill to tailor the right software infrastructure. We understood that SMAI needed an advanced e-commerce solution, with integrated platforms to make interacting with sites as seamless and painless as possible. When logging on, we had to make it a pleasure for account holders and profitable for the highly respected SMAI brand.
Can we help you with your brand? We provide bespoke software development that punches above its weight—so you come out winning.
Contact Us or call 1-300-662-553 today.